The mission of Applugged.com is to equip our audiences with the intelligence to understand a world shaped by technology.

Our main criterion in choosing what to write about (and how) is our judgment of what will best serve our audiences. To fulfill our mission, we make accuracy and independence our highest priorities. We do everything in our power to publish correct information; our coverage is independent of any corporate relationships, including our ownership by the Applugged.com, or any business arrangements, such as agreements with advertisers.

Our main satisfaction is excellence. We want to publish smart, authoritative, literate, originally reported journalism and useful information in a variety of beautifully designed media, both text and video; we want to produce thought-provoking events that make that journalism live and breathe on stage and in videos; and we hope to provide the world an example of an innovative, commercially sustainable, digitally oriented, global media company.

Applugged.com is a diverse community of writers and editors, designers and developers, events programmers and producers, advertising-sales and business staff, and freelancers and speakers. There are many international teams of technology experts, software developers and freelance bloggers, with their own staffs and editorial emphases. Tens of thousands regularly visit and read Applugged.com which we own. In all, every month, millions of people around the world read, watch, or contribute to our media and forum.

We don't speak with one voice—but of course we share some values.

We are not uncritical boosters of new technology, recognizing that any technological revolution has losers as well winners; but we are disposed to think technology a powerful force for good. We believe that for any large, difficult problem, technology is at least part of the solution, and we're confident that new technologies grow prosperity and expand human possibilities.

Any sponsorship or partnership never guarantee that our review will be biased and positive. And we compare every product with the closest competitor existing in the market and no sponsorship can influence our review.